// March 13th, 2011 // No Comments » // What's Poppin
Actor Danny DeVito is assisted by Pee Wee Herman as he departs the festivities at South by South West Festival. I wonder if Pee Wee gets a tip for helping with the luggage?
// March 13th, 2011 // No Comments » // What's Poppin
Here is a great pic of Pee Wee Herman with actor Jake Gyllenhaal during South by South West in Austin, Texas.
We here at Latino FIlm chatter love Pee Wee.
Excuse me!!! I’m trying to use THE PHONE!! Haa haa
// February 28th, 2011 // No Comments » // What's Poppin
So what do Lipton Brisk Iced Tea & Robert Rodriguez have in common? Yup, you guessed it. Machete a.k.a. Danny Trejo.
It is with no doubt that social media is more prevalent than ever before and a lot more brands are engaging with consumers this way. Brisk® knows this, “Our consumers are engaging with the brand in a deeper manner than ever before,” says Eric Fuller, Senior Brand Manager, PepsiCo. “The visually arresting nature of stop motion animation coupled with the richness of the content and attention to detail is resulting in multiple views and a high degree of pass along.”
But how do you reach an audience that has the fastest growing population in the U.S., more specifically the younger Latino audience?
Create a clay animation campaign (claymation) with the Mexican-American Machete star and action hero.
“A partnership with Danny Trejo is a natural fit for us because his bold body of work aligns with the Brisk brand,” says Javier Farfan, Director of Cultural Branding, PepsiCo. “He’s an iconic hero and is relevant, authentic and credible to his fans.”
“As one of the most recognizable faces in Hollywood, Trejo is not only the first Latino super-hero, but also a hero among the masses,” says Robert Rodriguez, Director of Machete. “Trejo represents strength and resilience, and is an inspiration to multicultural audiences.”
// January 7th, 2011 // No Comments » // What's Poppin
This movie does not come out til August but I wanted to shout it out since I follow Aziz Ansari on twitter and am a fan of his and Jessie Eisenberg’s work. Not forgetting my panita Michael Peña who is in the movie as well. Here is a pic that Aziz put up on his twitter about the movie.
In the action-comedy “30 Minutes or Less,” Nick (Jesse Eisenberg) is a small town pizza delivery guy whose mundane life collides with the big plans of two wanna-be criminal masterminds (Danny McBride and Nick Swardson). The volatile duo kidnaps Nick and forces him to rob a bank. With mere hours to pull off the impossible task, Nick enlists the help of his ex-best friend, Chet (Aziz Ansari). As the clock ticks, the two must deal with the police, hired assassins, flamethrowers, and their own tumultuous relationship.
// October 25th, 2010 // No Comments » // Trailers, What's Poppin
Synopsis
From writer-director Rachid Bouchareb (Days of Glory aka Indigenes) comes the film Outside the Law, the story of three brothers who fight for Algeria’s independence from France after World War II. After losing their family home in Algeria, three brothers are scattered across the globe. Messaoud joins the French army fighting in Indochina; Abdelkader becomes a leader of the Algerian independence movement; Said moves to Paris to make his fortune in the shady clubs and boxing halls of Pigalle. Gradually, their interconnecting destinies reunite them in the French capital, where freedom is a battle to be fought and won.
