Wondercon 2011 gives us another Green Lantern Trailer

// April 4th, 2011 // No Comments » // Trailers

By: Eduardo Martinez
Check out this clip which was presented at WonderCon 2011 this past weekend.

Captain America Movie Poster

// March 30th, 2011 // No Comments » // What's Poppin

Danny Trejo is one ‘Brisk’ Mo-fo…check it out.

// February 28th, 2011 // No Comments » // What's Poppin

So what do Lipton Brisk Iced Tea & Robert Rodriguez have in common? Yup, you guessed it. Machete a.k.a. Danny Trejo.

It is with no doubt that social media is more prevalent than ever before and a lot more brands are engaging with consumers this way. Brisk® knows this, “Our consumers are engaging with the brand in a deeper manner than ever before,” says Eric Fuller, Senior Brand Manager, PepsiCo. “The visually arresting nature of stop motion animation coupled with the richness of the content and attention to detail is resulting in multiple views and a high degree of pass along.”

But how do you reach an audience that has the fastest growing population in the U.S., more specifically the younger Latino audience?

Create a clay animation campaign (claymation) with the Mexican-American Machete star and action hero.

“A partnership with Danny Trejo is a natural fit for us because his bold body of work aligns with the Brisk brand,” says Javier Farfan, Director of Cultural Branding, PepsiCo. “He’s an iconic hero and is relevant, authentic and credible to his fans.”

“As one of the most recognizable faces in Hollywood, Trejo is not only the first Latino super-hero, but also a hero among the masses,” says Robert Rodriguez, Director of Machete. “Trejo represents strength and resilience, and is an inspiration to multicultural audiences.”

“ARMORED” in theaters this Friday Dec. 4th – Amaury Nolasco talks to LFC about the movie.

// December 1st, 2009 // No Comments » // What's Poppin

Here you have it folks!!!

The interview with Amaury Nolasco (Prison Break, Transformers) promoting his new movie which comes out this Friday, December 4th, 2009.

Armored is an action-drama in which several armed guards decide to steal over 40 million dollars from their own company.

Armored is directed by Nimrod Antal and stars Columbus North, Laurence Fishburne Matt Dillon and Jean Reno.

(l to r) Columbus Short, Laurence Fishburne and Matt Dillon star in Screen Gems' action thriller ARMORED.

Check out the interview with Amaury Nolasco and yours truly.

Enjoy!!!

Latino Film Chatter: Amaury Nolasco answers Fans questions cause you asked. Only Here Folks!!!

// November 18th, 2009 // No Comments » // What's Poppin

Ok people when I say something I mean it so here we go! I said Amaury Nolasco was going to answer a few questions from his fans. You wrote the questions, we took them to Amaury and he answered them for you.

Amaury Nolasco’s new feature “ARMORED” hits theaters DEC. 4th, 2009. Here he is with Casper Martinez answering fan questions for Latino FIlm Chatter. “Armored” is an action drama directed by Nimrod Antal and starring: Columbus North, Matt Dillon, Laurence Fishburne and Jean Reno. A group of armed guards decide to take down their own company. Who will come out of it alive?