‘The Expendables’ hits theaters August 13th are you going to the testosterone party?
// August 5th, 2010 // No Comments » // Trailers, What's Poppin
It’s been nearly two decades since Sylvester Stallone ruled the box office with films like “Rocky” and “First Blood.” With the release next weekend of “The Expendables” — a retro men-on-a-mission film with Stallone out front and center — Lionsgate is betting that there is still gas left in Sly’s tank.
He won’t be doing the heavy lifting by himself. Stallone has cleverly surrounded himself with a cavalcade of current stars like Mickey Rourke and Jason Statham — and ’80s has-beens like Dolph Lundgren — who are past their expiration date, but still command goodwill among filmgoers.
In true gang’s-all-here fashion, even Bruce Willis and Gov. Arnold Schwarzenegger pop up in cameos.
“Ten years ago, they couldn’t have afforded these guys, but now it’s a different story,” Jeff Bock, a box-office analyst with Exhibitor Relations expressed. “This is an action junkie’s dream team, and that’s how they’re selling it — with just a list of names.”
“They’re taking their lemons and making them into lemonade,” a rival marketing executive told us.
“Expendables” does not just represent a second chance for Stallone’s crew, it also offers an opportunity for redemption for Lionsgate’s marketing team. Let’s see if their testosterone filled ads gets people to go check it out. The Expendables hits theaters August 13th
