The Ministers NYC Premiere Tonight

// October 13th, 2009 // What's Poppin

It’s almost time for all my friends in NY to gather together and support our buddy Franc. Reyes, new feature “The Ministers”, which will have it’s red carpet premiere tonight. Are we excited? fuck yeah!!

epk minister 2009 010

Awhile back I wrote an article expressing my concern about MAYA and their distribution execution. Here’s my issue it’s already Tuesday and “The Ministers” releases friday afternoon. Has anyone seen one freaking commercial for it yet? and I don’t mean here on the internet. I’m talking about Television spots, I mean I see Jamie Foxx and Gerard Butler are all over I know “Law abiding Citizen” is coming out friday but what the fuck is the deal?

What is going on with the marketing for “The Ministers”?

I know we have a strong presence on the internet but even that is questionable in terms of filling up theaters. The reality is a bunch of us always say we’re gonna support but really don’t follow through. When it comes to the internet that is.

I don’t want to be the wet blanket here, but shit when is a Latino project really gonna get a fair shake in this game. Let’s see what happens in the next few days.

For now my friends here is the BEHIND THE SCENES: of “The Ministers,

Put together by Lyndon McCray, Calixto Chinchilla & Karen Torres:

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One Response to “The Ministers NYC Premiere Tonight”

  1. Vicky says:
    October 13, 2009 at 10:32 am

    It’s tough to say Latinos don’t support films when Latinos don’t know about it. Relying on the same 50-75 people on Facebook is not going to fill any seats, Latino or not. It’s alarming that a studio is going to base decisions on Latino movie viewership when they’re not investing the same dollars as mainstream films.

    I don’t know if it’s Maya who handles the marketing of a film. Spiderman, the Dark Knight, Funny People, etc all do well because they plug millions of dollars into merchandise, SEM campaigns, billboard ads, interstitial ads, cross promotional campaigns, SMS, street teams, etc.

    Franc is doing well pushing his film but he is one person. The ambassadors for the film on FB are great but I can’t help but think they are all reaching the same circle of people. Mainstream films do well because they target a mainstream of people. Latino films might want to take that lead if we want our films to do well. A broader mainstream marketing approach is going to be key to getting mainstream numbers in the box office.

    At the end of the day people need to know it’s out there if they’re going to come out. If I weren’t on Facebook I might not know about the film. I weren’t in the industry I would def not know about the film. Imagine how many non-industry Latinos are in the dark about what to watch this weekend? They’ll see Jaime Foxx’s film b/c the film is EVERYWHERE.

    Also expecting Latinos to support a film because it has Latinos behind it is misguided expectations especially since there’s alot of Latinos who don’t even identify as Latinos. If we want to look at reality, within the Latino world “urban Latinos” don’t have the numbers. So while Chicago, NY, Boston and Miami may have solid numbers we’re only a small percentage of the numbers people pay attention to.

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