3-D TV ready in 2010 says SONY

// September 3rd, 2009 // What's Poppin

Awkward glasses at the ready for Sony’s new 3D TVs.

Following a recent Hollywood procession of 3D films and gathering expectations in movie and videogame circles for James Cameron’s Avatar, Japanese consumer electronics
giant Sony has moved to add yet further appeal to the medium by announcing a line of new 3D televisions.

Speaking during the Sony press conference at the 2009 IFA technology show in Berlin, Germany, company chief executive Sir Howard Stringer revealed the upcoming televisions and described 3D home entertainment as “…on its way to becoming a mass market technology.”

Although Sir Howard conceded that 3D still has a number of issues that require attention before the medium is completely ready for mass market consumption, he insisted that “the 3D train” is very much on track and Sony Corp. “is ready to drive it home.”

In terms of its upcoming support for home-based 3D, Sony expects to have a range of 3D-compatible BRAVIA high-definition televisions ready for a market launch during 2010.

Sony is also aiming to expand 3D compatibility to its popular VAIO notebook computers, industry standard Blu-ray players, and its powerhouse PlayStation 3 videogame and multimedia platform.

While many may view 3D entertainment as something of a gimmick, Sony is not alone in lending its support for the medium’s evolution. Specifically, fellow manufacturing heavyweights such as Samsung and LG have similarly announced their intentions regarding the impending creation of 3D-compatible TVs.